ABOUT BASE

Nicole & Aidean, arms folded and smiling
THE story

BASE HEALTH & FITNESS

Nicole is the founder of BASE. My love for health and fitness started when I was young, while competing on an international stage with the Irish Taekwon-do team. With many accolades under my belt, I retired from my Taekwon-do career ranking 3rd in the world. My love for sport and martial arts at a very young age gave me the understanding of the importance of discipline and consistency which are now the key cornerstones of my coaching style and business.

Read about it

FOunders Story

Nicole holding Bronze Medal
Where it began

My love for health and fitness started when I was young, while competing on an international stage with the Irish Taekwon-do team. With many accolades under my belt, I retired from my Taekwon-do career ranking 3rd in the world. My love for sport and martial arts at a very young age gave me the understanding of the importance of discipline and consistency which are now the key cornerstones of my coaching style.

Referee holding Nicoles hand up after competition win
2011

In 2011 I started teaching Taekwon-do classes to children and adults. My love started to grow more intense and I then began teaching fitness classes - Aerobics and circuits in my local hall in Wilton, Cork City. I knew from then my career will forever be in the fitness industry.

Nicole in graduation gown
2012-2014

I began studying Recreation and Leisure Management in Colaiste Stiofan Naofa in Cork City. This is where I learned the science of anatomy, sports psychology, nutrition, fitness instruction, swim coaching and business management. I graduated in 2014.

Nicole in Graduation gown 2
2014

I advanced my education when I progressed into the University of Limerick where I received first-class honours in Exercise and Health Fitness.

Nicole doing squat
2014

While studying, I started work in Rochestown Leisure Centre in Cork City where I was the centre supervisor, constructing swimming lessons and serving as a personal trainer/group class instructor.

Nicole with client
2014

I then broadened my studies to qualify as a personal trainer and sports-specific coach with Image Fitness. My love for one on one coaching was growing. I love helping clients achieve their dream goals, guiding clients in the right direction and the reward on their faces was priceless. I felt like I was making an impact on people's lives forever and that is still to this day an amazing feeling and what gets me out of bed in the morning!

Nicole in front of gym sign
2015

In 2015 I decided to move abroad to New Zealand to get more global experience in the fitness industry. I worked in a female-only commercial gym for 2 years. I learned a lot about the fitness industry and myself while I was abroad. I also took up trail running and powerlifting.

Nicole's PT photo from Dennehy's Gym
2016

I came home to Ireland in 2016 and worked in one of Ireland's leading gyms - Dennehy's Health and Fitness in Cork City. I gained even more experience working with diverse range of clients and sports teams.

Nicole with all female class
2018

After gaining more experience in Dennehy’s, I decided to move down under again, landing in Australia in 2018. I worked in one of Australia's leading female-only gyms - Fitmiss in Melbourne. This is where I gained the most business experience - learning the key elements of running a gym operation from an inspirational business woman named Michelle.

Nicole arms folded in NB fitness Uniform
2019

In 2019, I decided on the biggest move to date - open my own business!!! Ah.. I set up my business NB Fitness Health in Melbourne Australia, where I rented space from another leading commercial gym - Snap Fitness. This is where I was again mentored in how to run a well-established business in a highly competitive market.

Nicole in gym arms by waist
2020

In 2020, I moved home to Ireland for a second and final time. Today I am proud to say that I have a global client base online in Ireland, the UK, Australia and New Zealand. After establishing the business, I noticed a gap in the market and decided to broaden my client base by offering online coaching services. This proved to be a very good decision because by the time COVID-19 hit, I was lucky that my online business model was well established and this sustained the business while the gyms were shut.

Aidean arms folded in Base uniform
2021

In 2021, things were getting busier so to match the demand I hired my first employee who also happened to be my talented sister Aidean:

Aidean in NB fitness uniform
About Aidean

“Health and Fitness should be a hobby, not a chore. There is no better feeling after a hard sweaty workout. The benefits of exercise are truly amazing. The list could go on and on. Exercise is for all types of people and it should be incorporated into everyone's lives in some way “

Aidean and her soccer team photo
Aidean's background

Aideans background initially revolved around soccer. After playing for many clubs over the years from Richmond FC to Ballincollig FC and to more recently where she hung up her boots after playing with Carrigaline FC. Coaching was a passion of hers. After coaching under age girls in Ballincollig, she then made a smooth transition to the FAI Summer Camps which she got to learn in depth through her passion.

Aidean in graduation gown with fellow graduates
2014-2016

In 2014 Aidean began studying Recreation and Leisure Management in Colaiste Stiofan Naofa. This is where Aidean learned all the skills of Health and Fitness / Qualified as a swim teacher and life guard. During this time work experience was required and is also how Aidean fell into her first job in the industry with F1T Ballincollig, Cork. Aidean graduated in 2016.

Aidean and fellow students group photo
2017

After graduating and being out in the big bad world, Aidean then went back to study part time with Image Fitness College Cork in 2017.

Aidean in professional photoshoot 1
2018

After completing her studies and finding her feet, Aidean decided to set some personal goals. The first of which, being her very own photo shoot in 2018. A goal of hers was to complete a photo shoot which was completely out of her comfort zone.  She worked very closely with a nutrition coach and learnt a lot about herself In the 12 weeks of prep.

Aidean in professional photoshoot 2
2018

But she wasn’t done yet. 6 months later she decided she wanted to grow more physically and mentally and found herself in 16 weeks of prep again. Aidean wanted to push her limits that bit more to find herself much stronger and leaner for shoot number Two. After completing the two shoots in reflection Aidean found it very hard to slowly come back to reality and again learnt what she truly enjoyed about fitness and health.

Nicole and Aidean smiling and laughing in BASE uniform
2017-2021

Between the years of 2017 - 2021 Aidean worked in some amazing personal training centres. She learned a lot and gained so much experience and eventually found herself coming together with Nicole and BASE.

Nicole & Aidean overseeing class
2017-2021

Together Nicole and Aidean have grown the business to what it is today - BASE.

Nicole in BASE gym helping client with a bench press
2022

Here at BASE we provide bespoke personal training, group classes and nutrition & online coaching.

Nicole overseeing class in BASE fitness gym
We are BASE

We listen to what our clients want. We explain the ‘why’ behind training. We establish and maintain good relationships with our clients. We understand how hard it can be to step foot in the gym. We continue to educate ourselves to help our clients of all ages and abilities. We encourage clients to thrive in their environment. We motivate clients to reach their potential.  We support you every step of the way.

FAQ

Frequently Asked
Questions

What booking system do you use?

We use Glofox to book training sessions. Glofox will allow you to purchase a membership, fitness classes and small group personal training sessions.

How far in advance can I book?

The Glofox booking system allows you to book up to 14 days in advance for personal training sessions.

Can you pause your membership if you are away or not able to come for a few weeks?

Yes, we can pause memberships if you are away on holidays for more than 7 days.

Do you do meal plans?

We do not do set meal plans. We prefer to coach clients on how to have a sustainable diet based on their goals. Clients will receive calories and macronutrients to aim for each day. This allows clients to have the flexibility for the types of foods that they enjoy and your goal is to hit the calorie/macro target. This teaches clients how to handle their nutrition around their life while improving their overall health, maximising performance in the gym and improving their body composition.

Are you Female only gym?

We train everyone here at BASE.

Do you do Buddy PT?

Buddy PT slots (2 on 1) are available. Buddies must join up together and come to each training session together.

What is the cancellation policy?

Our cancellation policy is 24 hours notice for personal training sessions.

YOUR COACHEs

MEET THE TEAM

Unlock your potential with world- class staff at your fingertips.

Team Photos
Nicole Butler
Personal Trainer and Sports Specific Coach (Founder)

I am a passionate, outgoing and energetic personal trainer, sports specific coach and business owner. I have been in the fitness industry since 2012, helping clients achieve their goals by guiding, motivating and empowering them every step of the way. I coach men and women of all ages and abilities to help them get fit, healthy and strong.

Team Photos
Aidean Butler
Personal Trainer

'Health and Fitness should be a hobby, not a chore'. There is no better feeling after a hard sweaty workout. The benefits of exercise are truly amazing. The list could go on and on. Exercise is for all types of people and it should be incorporated into everyone's lives in some way. Aidean

Team Photos
Keelan Desmond
Personal Trainer & Nutrition Coach

I have been a coach for 5½ years. One of the best things about the job is seeing the difference in a person's attitude before the session starts and after. The power moving your body has really is amazing and I'll be here to help you feel, move and look better. I have experience in field sports, golf, Thai boxing in endurance sports. I would have to say my true passion is endurance sports and triathlon to be specific. I can't wait to meet everyone and I'm looking forward to taking you along on your journey.

Team Photos
Sarah O'Halloran
Strength & Conditioning Coach & Pilates Instructor

Sarah graduated from UCD Dublin with qualifications in Personal Training, Group Fitness and Pilates. I have been coaching since 2020 and have always been truly enthusiastic about sports and fitness. I have coached many people with different experience levels and enjoyed every part of helping fitness become part of their everyday lives in new, creative and fun ways. It really excites me to see people smash their goals and grow stronger everyday!

Team Photos
Ryan O Neill
Personal Trainer and Fat Loss Coach

Ryan is an experienced personal trainer and fitness enthusiast whos passionate about helping people achieve goals. He graduated from Munster Technological University in year 2022 studying Recreation & Leisure Management. He specialises in fat loss and body recomposition. Ryans loves helping people get started in their fitness journey as it gives him great satisfaction, he loves going into every little detail and providing his clients with the results and service they deserve.

CAREERS

JOIn THE TEAM

We are always on the look-out for passionate personal trainers who want to achieve their dream of working in the fitness industry. If this sounds like you, reach out on our careers page.

WORK WITH US
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